Family Owned Since 1947

Maddan & Company has 70 years and three generations of history in the Food Brokerage Business and in the Northern California Marketing Area.

Maddan and Company has a proven track record of building business and gaining incremental distribution. We help our clients succeed in creating, executing, and maintaining best in class category programs.

We work with value added, commodity, and shelf stable items. We move at the speed of fresh commodities.

Family Owned Since 1947

Maddan & Company has 70 years and three generations of history in the Food Brokerage Business and in the Northern California Marketing Area.

Maddan and Company has a proven track record of building business and gaining incremental distribution. We help our clients succeed in creating, executing, and maintaining best in class category programs.

We work with value added, commodity, and shelf stable items. We move at the speed of fresh commodities.

Services

grocery store marketing strategy

Marketing Collaboration

We foster an atmosphere of partnership between our account and customers.

We have a proven track record of developing programs specific to the needs of the account, customer, and category.

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  • Ability to Identify Opportunities and Develop Compelling Programs
  • Highlight Competitive Advantages & Key Selling Points
  • Identify Distribution Gap Opportunities within the market
  • Provide inventive ways to maximize promotional funding

Analysis

Operate on state of the art hardware and software systems.

We analyze customer and syndicated industry data to identify and optimize our strategy and promotional efficiency. We have the ability match any competitive analysis.

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  • Perform Key Account Analysis on Brand/Item Performance
  • Use Key Account Analysis in establishing Best in Class Practices

Retail Execution

Successful at competing against dominant players in categories. We have a team of experienced industry professionals. From schematic development to store implementation we are dedicated to excellence in store level program execution.

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  • New item and display development
  • Schematic development
  • Incorporate Feedback from ALL Customer Points of Contact
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